Editorial - The fall of Erik Buell Racing and why it is your fault

First published on Jalopnik.com on June 18, 2015

As you have likely heard by now, Erik Buell Racing is in receivership with no apparent hope for a bailout. For the second time in a decade Erik is facing the abyss, except this time he has 20 million dollars of debt hanging over his company's head and his Hero MotoCorp investors have apparently washed their hands of the whole operation despite owning a 49.2 percent share of the company. For those of us in the industry who long to see some fresh ideas in a market that favours bland conservatism and pragmatic design, the closure of EBR is a huge blow. Buell has long been the underdog, the classic American innovator fighting the status quo and achieving remarkable results despite going against the grain in every respect: he made a name for himself by breaking traditions you didn't even realize existed until he designed something different, something better.

The release of the 1190RX and SX gave us renewed hope that Buell could go toe to toe with the big boys in his own quirky way, and in so doing accomplish something unprecedented: building a competitive American superbike, when everyone else in the USA is content with either aping Harley-Davidson or being Harley-Davidson. With EBR on the rocks, once again we've been disappointed, and once again Erik has to fight and scramble to keep building his inimitable bikes.  

And it is all your fault.

Editorial - Eulogy

As my upcoming article is taking quite a bit longer than expected to finish and awaiting feedback from a few sources, I'm taking a break this week to present a personal editorial. Enjoy.

It's August, 2006 and I'm dicking around on the computer during a work break. I'm working for minimum wage as an unlicensed mechanic in Montreal at a British bike specialist while I attend McGill, completing a degree in history while getting my hands dirty during the summer months. I've been working on greasy old Brit iron for several months, fixing all manner of Triumphs, Nortons and the odd BSA or Enfield. Everything from show winners to bodged-together relics pass through the shop and while I'm semi-capable of doing the work I'm truly out of my element. I'd consider my skills somewhere around advanced-shade-tree, likely far from what you'd want to have working on your pride and joy but you really could't expect much for 55$ an hour. I muddle my way through it with the guidance of the grizzled owner without making too many egregious mistakes - though there were a few, thankfully none that manifested themselves outside the walls of the shop.

I'm idly browsing the Auto Trader wistfully looking at bikes for sale. I'm currently riding a '04 SV650 I bought new in the fall of 2004. Being a cash-strapped student I financed it for approximately a trillion years and skipped full coverage insurance because as a then 18 year old rider my insurance company seemed to view my premiums as a way of balancing their books against all those born-again middle-aged HOG riders they were undercharging. It was a fateful decision, because in 2005 I made the bonehead move of lending my SV to a coworker who claimed to be a proficient rider. After he skidded across the road in front of his house, narrowly dodged a passing car, and then flung the bike into a five-foot ditch not 100 yards from his front door I had learned, the hard way, he was completely full of shit. With no collision coverage and the bike effectively written off (severed forks, split rim, busted radiator, crushed exhaust headers, twisted bars, etc…) I made a deal with Fucknuts to fix the bike myself using GSXR takeoff parts, which is de rigueur for anyone who wishes to address the main shortcomings of the SV (i.e. garbage suspension and mediocre brakes) while still saving money compared to buying OEM replacement parts. I diligently showed up at his workplace every payday and escorted him to the nearest ATM until his debt was paid, and I ended up with a neat streetfighter once all was done.