As you have likely heard by now, Erik Buell Racing is in receivership with no apparent hope for a bailout. For the second time in a decade Erik is facing the abyss, except this time he has 20 million dollars of debt hanging over his company's head and his Hero MotoCorp investors have apparently washed their hands of the whole operation despite owning a 49.2 percent share of the company. For those of us in the industry who long to see some fresh ideas in a market that favours bland conservatism and pragmatic design, the closure of EBR is a huge blow. Buell has long been the underdog, the classic American innovator fighting the status quo and achieving remarkable results despite going against the grain in every respect: he made a name for himself by breaking traditions you didn't even realize existed until he designed something different, something better.
The release of the 1190RX and SX gave us renewed hope that Buell could go toe to toe with the big boys in his own quirky way, and in so doing accomplish something unprecedented: building a competitive American superbike, when everyone else in the USA is content with either aping Harley-Davidson or being Harley-Davidson. With EBR on the rocks, once again we've been disappointed, and once again Erik has to fight and scramble to keep building his inimitable bikes.
And it is all your fault.
