Millepercento Moto Guzzis - Filling the Void

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Moto Guzzi has lost its way.

The boys at Mandello del Lario represent the oldest continuously operating brand in Europe in spite of operating in a near-constant state of flux due to catastrophic insolvency and unstable sales. Over the years the products emblazoned with the eagle crest have attempted to fill nearly every conceivable niche - sometimes successfully, more often not. Despite their attempts to crack into various categories with sometimes ill-advised oddball machines, Guzzis of old channelled a certain spirit that made them appealing to a certain type of rider who lusted for something peculiar. They were sporting machines, but not sportbikes. They were a bit rough and charmingly unpretentious, but refined enough to be pleasant. They were unique, but somehow familiar, and backed up by decades of heritage – passionate machines with antiquated guts. Moto Guzzi excelled at building the prototypical gentleman’s sports machine, exemplified by iconic models like the Le Mans, the V11, and the Daytona. They were not the fastest, or the most agile, or the most useable – but they were some of the most charming.

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But it was not to last. With their finances in shambles and profits needed to keep the lights on, a new strategy would be needed. It was a boring solution, with practicality and rationality taking precedence over passion. When the Piaggio Group took over Moto Guzzi in 2004, the company gradually phased out the true heirs to the company’s heritage in favour of dull, safe products that would appeal to the masses. Thus we ended up with wallflower machines like an asthmatic retro throwback, a chrome-addled American-esque cruiser, and a Teutonic-aping capital-A “Adventure Tourer”. Guzzi weathered their near-demise to fight another day, but at the cost of all that made them interesting.

Moto Guzzi MGS-01 - Cooking Goose

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Booming Italian twin-cylinder trackday terrors have generally been the specialty of Ducati over the last 30 years; you might picture the odd orange Laverda parallel twin thrown in when that company is flirting with solvency, but generally Ducati is the go-to Latin track machine. Rarely do you picture a big, air-cooled, transverse V-twin out of Mandello de Lario thundering out of a corner and scything past the opposition. Moto Guzzi generally presents an air of staunch traditionalism, a sort of Italian BMW that is somehow more passionate than the Munich brand but far more rational than the exuberant offerings from Bologna. Guzzi riders are weathered, skilled old men who thump along the backroads, do their own repairs, and generally abstain from high-speed shenanigans. Or at least that’s the stereotype, one that was briefly blown into the weeds by the spectacularly uncharacteristic MGS-01 Corsa.