Showing posts with label roberto ziletti. Show all posts
Showing posts with label roberto ziletti. Show all posts

Thursday, 16 April 2015

Mondial Piega - Honouring the Favour

Mondial Piega
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Take a long-dormant name, add a proven heart, clothe it in Italian design, surround it with high hopes, then end the whole project with crushed expectations, insolvency and some ancillary criminal escapades. It is the classic story of the failed motorcycle company, a trope that gets repeated over and over every few years when someone seeks to play on nostalgia and resurrect some long-dead company to sell vapourware to unsuspecting enthusiasts... Except this story is a bit more interesting and a bit more nuanced, and the revival came that much closer to succeeding. This is the story of the Mondial Piega, a machine that was set to conquer the superbike market through an unprecedented partnership that had its roots in a simple gesture of good sportsmanship that occurred over 50 years ago.