Showing posts with label rock store. Show all posts
Showing posts with label rock store. Show all posts

Monday, 11 April 2016

OddBike USA Tour 2015: Part IX - Don't Buy the Hype

Deus Ex Machina Los Angeles

It's a beautiful Sunday morning in LA and it's time to go riding.

My first stop is just down the street a few miles, the Deus Ex Machina shop. Actually it's less of a shop and more of a café with a clothing store attached. Regardless, Deus has become the model for the snobby hipster builder joint, the prototype for commercialization of the custom scene beyond recognition.

If you want to buy meticulously prepared espressos or overpriced t-shirts and surfboards in an environment littered with pretentious magazines, Deus is your place.

Deus Ex Machina Los Angeles

If you want to buy motorcycles or anything motorcycle related beyond a motif on a T-shirt, you'll want to go elsewhere.